Bespoke stands and venue branding for European sales events.
Opportunity
Anaplan, a global business planning software company, hosts regular European sales events to engage customers and prospects. These events are held in historic city centre venues rather than dedicated conference spaces, presenting a unique challenge: creating a fully branded, immersive experience while respecting the venue's character. Additionally, the setup must accommodate high-level partner demo booths and be installed within tight time constraints.
Solution
Totum worked closely with Anaplan’s creative team to design and produce a bespoke event solution. From the moment a venue was selected, we conducted site visits and surveys to assess restrictions, accessibility, and logistics. Every branding element was tailored to complement the venue while ensuring a strong Anaplan presence.
How We Did It
Designed and built custom event units that seamlessly blended with the venue’s aesthetics.
Integrated LED lightbox stands, bespoke vinyl graphics, textile flooring, and lighting to enhance the space.
Worked collaboratively with Anaplan’s event team to ensure a smooth setup and execution within the required timeframe.
Result
Anaplan CONNECT events delivered a cohesive, high-impact brand experience while preserving the integrity of each unique venue. The tailored approach allowed for effective partner showcases and engaging customer interactions, reinforcing Anaplan’s market leadership in business planning software.
Photos
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Anaplan - Bespoke Stands & Venue Branding
